Overdue is a Belgian vinyl-focused music label that supports dark and abstract bass music. We guide artists from the moment their tracks are finished to the moment their vinyl hits the stores. Overdue makes them stand out in the sea of digital downloads. Not only through the use of vinyl as a medium, but also through the appliance of our marketing and branding knowledge and our familiarity with the audience the artist is trying to reach.
Overdue comes from the mind of 2 friends, based in Gent - Belgium. Corneel Goethals and Maxime Verloove met when they first started working for a friend’s music label. After a few meetings they realized their ideas very much aligned. They quickly became friends and wanted to make their dream of a vinyl label come true.
Overdue is a platform for upcoming artists to get their music heard on the right medium. We believe in the quality of our music and the medium, and we believe it will give lots of promising artists the attention they deserve. With a vinyl release, you put yourself on the map. Overdue wants to give artists that push to get their name out in the scene. There is a lot of talent out there that is not receiving the support it deserves, we want to change that with Overdue.
The 26th of February 2018 marks our first release, which was received well by our audience, various magazines (such as Mixmag and Duploc.com) and promotional channels (such as FatKidOnFire).